June 2, 2004
Milwaukee, WI - Founded in 1994, Buell Riders Adventure Group (BRAG), the official riding club of the Buell Motorcycle Company, has been hosting adventures to bring enthusiasts together to share the exhilarating experience of riding a Buell motorcycle. Buell owners are invited to register for the BRAG Bringing It Home adventure from June 2-5, 2004 and join together to experience the true energy of Buell’s place of origin in East Troy, Wis.
The BRAG Bringing It Home event will take place in East Troy, Wis., and other locations around southeastern Wisconsin. The host hotel is Lake Lawn Resort in Delavan, Wis. Activities during the four-day event include self-guided rides, dealer parties, a dinner at Buell Motorcycle Co. with employees and founder Erik Buell, BattleTrax (a parking lot skills course), entertainment and more.
Event participants will also enjoy some of Wisconsin’s most scenic back roads while stopping at several Buell dealerships. Saturday offers the opportunity to take part in a self-guided tour to Road America for the AMA races to watch Buell racers compete in the Lockhart Phillips USA Formula Xtreme class. Registered attendees will receive admission to the races with access to the paddock, as well as a climate-controlled hospitality area where beverages and lunch will be served. In addition, registered attendees will also have special motorcycle parking and take part in the on-track motorcycle tour during the race scheduled lunch break. A complete schedule of events is posted on the BRAG section of www.buell.com.
BRAG members as well as non-members are invited to register for this event. The event fee is $75 for BRAG members and $100 for non-members. On-site registration will be available at the Lake Lawn Resort in Delavan, Wis., on June 2 from 9 a.m.-3 p.m., June 3 from 7:30 a.m.-9:30 a.m., and June 4 from 7:30 a.m. - 9:30 a.m. On-site registration will include access to all event activities June 2-4. AMA tickets are available during on-site registration while supplies last. Children 17 and under are welcome and free to attend this event, but must be accompanied by a registered parent or guardian and purchase an AMA race ticket to attend the Saturday event.
While most BRAG Bringing It Home events are only open to those registered for the event, some are open to the public. The general public is invited to join Buell riders and BRAG members on Thursday evening on the square in East Troy for live entertainment starting at 7 p.m.Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., produces sport motorcycles, motorcycle parts, accessories and apparel. To learn more about Buell motorcycles, visit your local Buell dealer today and experience the pure streetfighter attitude, style and performance only found on board a Buell.
